I always dreamt of creating a fashion brand. Once I got into designing clothing there was no looking back. The noise, the bustle, the scents of the city and the fashion, when studying design in London, is what inspired me to create this brand. I love celebrating the best of British, and I love the casual look of tshirts, hoodies, and long sleeve shirts, and i love being able to mix the two. Once started it was everything I had dreamt about.